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CHAPTER
SERVICES ADDRESS
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October
2005
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[This month, the president’s letter has been penned by Karen Zwick, VP for Communications] In last month’s newsletter, Jim Patton discussed ASTD’s new certification for our profession, CPLP, the Certified Professional in Learning and Performance. Jim asked me to write this month’s article since I recently sat for the CPLP exam along with 600+ learning professionals across the country. I’m Karen Zwick, CIASTD’s VP of Communications. As I write this article, I do not yet know the results of my exam. To learn all of the details about the CPLP certification process, I encourage you to attend the January 27, 2006 CIASTD monthly meeting. This meeting will be focused on the ASTD Competency Model and the CPLP certification. In this article I would like to discuss: • Reasons for
becoming certified Why seek certification? As an external vendor, I am continuously challenged to differentiate my company’s staff and services against that of my competitors. I believe that CPLP can be one tool for any learning and performance professional, be they internal or external, to differentiate their experience, knowledge, and skills in the profession. How do you
prepare for the exam? Good news for persons taking the exam in 2006 – ASTD is releasing a complete study kit in the first quarter of 2006. The study kit is designed to help both individual and group study. My primary suggestion for persons taking the CPLP exam is to form a study group with other candidates. I studied with two other CIASTD members, Andrea Moore and David Davila and am so glad I did. Andrea said, “My study buddies had strengths that I did not have. They were really helpful in building my confidence in particular areas.” How difficult
is the test? What are the
next steps towards certification? If I pass the knowledge exam, I then must submit work samples in one of three areas of expertise. I am submitting work examples in the area of Designing Learning. The two other areas of expertise you may work samples for are Delivering Training or Measuring and Evaluating. Once your work samples are approved, you are then certified.
Participants learned techniques to communicate and confront issues that get in the way of progress, personal positive outcomes, and bottom line impact.
Kerry Patterson has written a book with same title as the presentation. If you weren’t able to attend the workshop, you might find the book very valuable!
Long-time Facilitator staff member, Eric Denney, has moved on in his career and has taken a job outside of the training and development area. Thus, he has decided to resign from the Facilitator staff. He will be greatly missed. We are tremendously appreciative of the work he did and the years of service he provided. Obviously, we can use some help filling the vacancy. If anyone is interested in contributing to the Facilitator, now is your opportunity. We need someone to find out about the upcoming CIASTD meeting each month, and to write a short story for the newsletter. While this is not a huge time commitment, it does provide a valuable service for the newsletter and it provides the chance for someone to get more involved with CIASTD. Email Jay McNaught at Jay.McNaught@Cinergy.com
Did you ever think of your business or organization as a hairball? Gordon MacKenzie does. Of course he sees everything a little differently than most people. MacKenzie worked for 30 years at Hallmark. According to MacKenzie, it was exactly 30 years, and Hallmark paid him to be creative. If his book, Orbiting the Giant Hairball, is any indication I would say that he was in the right career. This is without a doubt one of the most unusual business books I have ever read. Even the table of contents is unique – totally non-linear, it appears to be more of a collage than a list of chapters. The book serves as a shot in the arm to corporate America to set aside the past and to creatively march into the future. “…Corporate Normalcy derives from and is dedicated to past realities and past successes. There is no room in the Hairball of Corporate Normalcy for original thinking or primary creativity. Resynthesizing past successes is the habit of the Hairball” (p. 31). The book creatively documents some of MacKenzie’s successes and failures as he battled with the bureaucracy at Hallmark. Along the way, we learn about creativity and its importance for change. The first chapter illustrates how the traditional school systems can stifle genius. “From cradle to grave, the pressure is on: Be Normal. Those who somehow side-step that pressure and let their genius show are customarily ridiculed, reviled, or otherwise discountenanced. Small wonder that by sixth grade, hardly anyone will admit to creative genius” (p. 23). Later chapters talk about breaking free from the hairballs and learning how to put yourself into orbit around them. Perhaps the most memorable chapter in my mind was the chapter on organizational design. At one point, management asked MacKenzie to come up with an organizational design for Hallmark. “For years, I had been rolling my eyes at corporate looniness in general and Hallmark’s cultural convolutions in particular. Then – surprise! – My boss asked me to put together my thoughts as to how Hallmark might more effectively organize itself” (p. 163). The chapter traces MacKenzie’s thoughts as he tried to come up with a new model for the corporate organization. Sick of the traditional pyramid, he eventually settled on a new model – the plum tree. Reading about the creative way he presented his new model to executive management is even more fun than the idea itself. For those working with training
and organizational development, I believe this book is required reading.
Not only will it help you generate creative ideas for revitalizing your
training methods, but it may give you ideas for new course content.
Can creativity be taught? Could we provide a valuable service by helping
those we train to become more creative? Ideally, the more people orbiting
the giant hairballs, the better. Perhaps you can become a catalyst to
help put your own organizations into orbit.
I have had several recent experiences with learners having an "aha" moment which had me thinking about Kirkpatrick's model of the four level of competence. The first level is you do not know you do not know. This is when individuals come to training because they have been told to attend. They may be curious and yet they may be wondering why they are there. In this level of unconscious incompetent, our role as trainers is to raise their awareness. These participants need support and encouragement. The second level is knowing you do not know. This is when the there is a crack of awareness indicated by asking questions and behaviors that convey a wanting to know. These individuals are more receptive to the learning experience and are often more active participations. They are consciously incompetent. Our role as trainers is to nudge them to trust their beginning knowing and stretch themselves to learn more. This is when the "aha" moments happen. The third level is knowing
you know. These individuals are still developing confidence in the
knowing and doing of the new skill. In this stage, learners are paying
attention to the learning and thinking about the task they are doing.
This is called conscious competence. Our role as trainers is to continue
to encourage and affirm their learning as well as, observe their application
of what they have learned. I have found using this in the first class and then revisiting the model periodically, learners are reassured there is a learning curve. Finding Donald Kirkpatrick's model years ago was my "aha" moment and I have been using it ever since. Linda is Director of Academic Affairs for the Indianapolis Campus of the University of Phoenix. We intend to make this column a regular feature in the Facilitator. If you have a training tip, technique, or thought that you would like to share, send it to Linda at linda.edington@phoenix.edu. While she may not be able to include every idea that she receives, your input will provide valuable input for this column.
Profiled by Elizabeth Rubens, Facilitator Staff
Linda earned her Bachelor of Science in Business Administration from Arizona State University, with a field of specialization in marketing. She is actively involved in musical organizations throughout the area, including a local musical theatre group, on the chorus of a professional Pops orchestra, and she heads up the Marketing committee of the Bloomington Symphony Orchestra, for whom she also plays flute. Linda currently resides in Bedford, Indiana with her husband and recent-teen daughter. When asked how she came to be involved in the Organization and Training field, Linda said that after working in retail for twenty-six years, she decided that it was time for a change in her life and her career. Tired of the congestion in California, she was in the process of reassessing her priorities and decided to enlist the services of a consulting company that specialized in helping individuals find the right “fit” for their careers. They helped her to see that training and organizational development were her true passions. She decided to quit her job, move to Indiana, and start a new career. In her role with
Performance Development, Linda has found that the pace of change is
the most difficult challenge that organizations face today. Organizations
are confronted with such rapid change and so much information that
they are often confused about which path to take. She feels that organizational
development and training specialists can provide a lifeline for organizations
that want to embrace change and new technologies while maintaining
their core mission and values.
In each issue of The Facilitator, we will list members that have joined or re-joined CIASTD since the previous issue. Since the last issue of The Facilitator, we have had these new members.
If you are a member of CIASTD, and would like access to the complete membership list, it is available on our web site at www.ciastd.com. |