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CIASTD Member Newsletter December, 2002
CIASTD Chapter Services
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Editor:
Jay McNaught

VP for Communications:
Debbie Featherston

Design:
MP Records Communications

A Message From The President
From Sharon Boller
President, CIASTD

Ethics – Do our own individual standards measure up?

Special thanks to Dr. Dawn Snyder for her
editing support for this article.

I’d like to conclude my year as president on a bit of a philosophical reflecting note (in keeping with the practice of year-end introspection). This has been the year of the ethics discussions. Enron, Arthur Andersen, and Imclone have highlighted scenarios where people did not behave in a manner that most of the world would label as ethical. Suddenly, the topic of corporate ethics became big. When Dennis Raina joined us in November at our Fall Forum to present a keynote on the topic of trust, it was timely. We were engaged.

It intrigues me that we tend to label companies as “unethical” or “untrustworthy” rather than recognizing that companies consist of people. Before we point fingers at corporations for displaying a lack of ethics, we have to look at our own behavior. How do we operate on a daily basis? Are we worthy of trust or do we use the mantra, “It’s just business!” to justify behavior that would be unacceptable in any other arena? In discussion about ethics and readings throughout the year, I’ve distilled some consciousness-raising questions:

  • Have you ever used the excuse, “everyone does it” to justify an action that could be considered unacceptable?
  • Do you have the attitude “it’s just business” and use this attitude to make deceptive behavior seem acceptable? (In other words, do you do things in business that you wouldn’t do in your personal life because you feel the standards are different?)
  • Do you withhold the truth and consider it okay because you haven’t explicitly told a lie? (Yes, our parents did teach us that the sin of omission is just as much a lie as verbally stating one.)
  • Do you try to minimize your mistakes and divert attention from them – or pass the responsibility to another department or someone else?
  • Do you “fudge” numbers to make your business case more compelling (e.g. inflating the anticipated ROI on a project or minimizing the possible expense of an endeavor)?
  • Do you withhold information from co-workers, employees, bosses, or vendors because they may not do what you want if you tell the whole truth?
  • Do you try to pressure people into making a deal, agreeing with your position, or doing something that you know they are uncomfortable doing?
  • Do you share proprietary information in an effort to negotiate a better deal or to do comparison shopping for services?
  • Do you make verbal commitments and then renege?
  • Do you say one thing and do another?
  • Do you dangle carrots in front of people in an effort to get them to do what you want? (e.g. you scratch my back and then I’ll scratch yours)
  • Do you try to get other people to agree to work conditions or requirements that you wouldn’t feel comfortable accepting for yourself?
  • Do you try to give the impression that you have experience you don’t or that you have capabilities you don’t in an effort to win a promotion, gain recognition, or land a contract?

Roger Kaufman, long a thought leader in our field, argues that our companies must consider the social benefit of their products and processes to be truly viable organizations. It’s something worth considering. As we point fingers at companies for being unworthy of our trust or for engaging in unethical business practices, we need to realize that companies don’t lie, cheat, or deceive – people do.

As practitioners in a field that helps and empowers, we have unique opportunities to look at ourselves and decide whether we are upholding standards of ethics and trustworthiness. The International Society for Performance Improvement (ISPI) publishes a code of ethical conduct for human performance improvement practitioners. Go to ISPI.org and review it for yourself. Make a vow in 2003 to uphold this ethical standard and set the example for our field.

Thanks to everyone who made my tenure as CIASTD president such a positive one. MP Records did a spectacular job in their first year providing association management to us. All of the CIASTD board members and the chapter volunteers also deserve special thanks for their efforts to support and enhance the chapter. I appreciate the opportunity to have served the chapter, and I welcome Dan Johnson as the chapter’s leader for 2003. Best wishes to Dan and to the entire 2003 CIASTD Board.

ISPI’s Code of Ethics
The Code of Ethics is intended to promote ethical practice in the profession. For both grand-parenting and regular certification, you must sign a statement that you agree to conduct yourself in ways that are in keeping with the principles on which the Code is based. The Code of Ethics that is based on six principles:

  1. Add Value Principle. Strive to conduct yourself, and manage your projects and their results, in ways that add value for your clients, their customers and the global environment.
  2. Validated Practice Principle. Make use of and promote validated practices in performance technology strategies and standards.
  3. Collaboration Principle. Work collaboratively with clients and users, functioning as a trustworthy strategic partner.
  4. Continuous Improvement Principle. Continually improve your proficiency in the field of performance technology.
  5. Integrity Principle. Be honest and truthful in your representations to clients, colleagues and others with whom you may come in contact while practicing performance technology.
  6. Uphold Confidentiality Principle. Maintain client confidentiality, not allowing for any conflict of interest that would benefit yourself or others.

Sharon is the founder and president of Bottom-Line Performance, Inc. She has been in the field of training and development for more than 15 years and has gained extensive experience in instructional design and performance consulting.

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Fall Forum
Fall Forum was Great Value!
By Debbie Featherston
VP for Communications, CIASTD


Rumor has it that the CIASTD’s 2002 Fall Forum was the best yet! As I mingled
with other participants during breaks, lunch, and in-between sessions, I consistently heard presenters highly praised for their delivery, professionalism, and the depth of information and knowledge they imparted.

Dennis Reina, Fall Forum keynote and author of Trust and Betrayal in the Workplace, exceeded my expectations. He successfully captivated the audience as he shared his wife, Michelle’s, and his research-based trust and betrayal model. He provided listeners with a framework for discussing and responding to trust-related issues that affect work relationships, performance and the bottom-line. (If you missed the session, I recommend you consider buying the videotape of his session and read his book.)

Dennis Reina      


Breakout Session

The primary complaint was that participants were forced to attend only 3 of the 15 breakouts. (Perhaps the Special Events Committee will take that under advisement for 2003.) The breakouts ranged from how we can develop managers, using coaching as a strategic tool, measuring business value of training programs, web-based training, theater techniques, workplace violence, business development, to ROI. Wanting to attend at least 12 of the 15, I chose three that I felt would most enrich my consulting practice.













Nancy Alrich

They included Dan Johnson’s session on career development, Nancy Alrich’s session on managing retention, and Leslie Yerkes session that offered 11 principles that sustain fun in the workplace. One of my sessions wrapped up early, so I slipped in to Jay McNaught’s session on web-based training to find standing room only.
At the conclusion of every session there was huge applause of appreciation.

As I reflect on the knowledge, ideas, and contacts I gained at this year’s Fall Forum, you can bet I will be the first to register for CIASTD’s 2003 Fall Forum. “What a bargain,” I thought as I drove home. Only $109 for the day! Now that does make this year’s Fall Forum the best yet!!!

CIASTD’s success hinges on member feedback and involvement. Throughout the year, let the leadership know what topics interest you. Suggest presenters as well. Better yet, get more involved in CIASTD’s committee work! You make the difference! And it showed this year at the Fall Forum.

Hope to see you at the 2003 CIASTD Fall Forum.

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Forum from a Different Perspective
By Sue Ann Ford
CIASTD newsletter committee


As a brand-new member of CIASTD, I was curious and a bit cautious as I made my payment to attend the Fall Forum a few weeks ago. My position as Training Manager with ALCOA in Crawfordsville had recently been eliminated, and, although I am a long-time ASTD member, the decision to spend money on an unknown offering gave me pause. I can unequivocally say that I made the right choice to participate.














Jay McNaught

I attended Jim A'Allier's, “The Business of Training: From 'Job Impact to ROI',” Jay McNaught's, “Web-Based Training that Really Works,” and Debra Taylor's, “Business Development is Everyone's Business™.” I walked out of each session with valuable, thought-provoking information, and tools I could immediately apply.
Dennis Reina's “Build Trust in Your Workplace” keynote was indeed that - the message struck key notes in my (and many others' in the room) reflections of real experience. And Len Mozzi's approach to learning was downright fun!

Of all the offerings, I gained equally as much from the informal interactions. The Thursday evening cocktail time was relaxing and stimulating at the same time, and I truly enjoyed and learned from the lunch discussions and vendor displays.

At the end of the day, I walked away with a satisfaction that I had taken part in a professionally designed and valuable event. Congratulations to those of you who were involved, and I submit a challenge to those of you who wonder about participation in CIASTD's offerings. This is good people doing good things!

[Sue Ann Ford is a new member to CIASTD. As such, she brings a fresh perspective. Following is her review of the Fall Forum.]


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Managing for Retention from Day One
By Judy Hasselkus
CIASTD newsletter committee

Can you fill in the blanks? “We need to hire people who can hit the ground ______________.” “Career development is up to the _________________.” “You should be grateful just to have a _______.” “If you don’t like it here, ___________.”

If you recognize these statements, little wonder. They are examples of old mental models about employment that have been prevalent in the workplace for years. And they are not at all employee-centered. But the most profitable employers in today’s unpredictable economy, says author, consultant, and expert on “Employers of Choice,” Nancy S. Ahlrichs, are employee-centered as well as customer-centered.

In her Fall Forum presentation, “Managing for Retention from Day One,” Ahlrichs discussed her research on what separates organizations with high turnover and lower profits from those with high quality of services, products, and financial performance.

The author of Competing for Talent: Key Recruitment and Retention Strategies for Becoming an Employer of Choice, Ahlrichs stated that even in today’s economy, it is not easy for employers to find and keep “good people.” “Employers of Choice,” says Ahlrichs, "recognize this and implement strategies to recruit and retain talent." She offered this definition of an “Employer of Choice”: an employer “able to meet growth and profitability goals because it attracts and retains the quality and quantity of employees it needs.”

Ahlrichs discussed strategies for recruitment and retention. She began by focusing on “who’s who in the workplace … and why.” She noted that employers must recognize that diversity is not just about appreciating ethnic and racial differences, but also about acknowledging generational differences. Ahlrichs talked about the four generations now present in the workplace and how their life experiences, values, and orientations toward family, technology, and work differ. She discussed the implications of those differences for employers.

The presentation also focused on two strategies common to Employers of Choice: 1) Doing Day One Right, and 2) Managing for Retention. Ahlrichs posed the question: “When is an employee positively euphoric with their decision to work for a particular employer?” She suggested that the answers to this question should guide planning of an employee’s first day. Ahlrichs asserted that efforts to retain talent should begin even before the first day of employment. She provided suggestions such as preparing existing staff, sending paperwork for completion in advance, enabling access in advance, and making benefit and other information available on-line. Ahlrichs also cautioned participants to avoid spending an employee’s first day on detailed provision of information about benefits or similar activities, since the first day should be about “bonding.”

Ahlrichs shared ideas for “Managing for Retention” and discussed the implications of generational differences for employer practices such as career development, compensation, benefits, and rewards/recognition, management style, and work culture.

In closing, Ahlrichs summarized that “Employers of Choice” make improved recruiting and retention a strategic goal and hold all accountable. They hire well, treat employees as customers, retrain and develop employees for the future, are dynamic, and meet the growth goals and needs of four generations.

[Judy Hasselkus is a regular contributor to The Facilitator. In this issue she has done an excellent job of reviewing two of the Fall Forum sessions she attended.]

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Effective Career Development Initiatives
by Judy Hasselkus
CIASTD newsletter committee

Powerful Strategies to Meet Business Needs and Strengthen Employee Commitment

What is the benefit of a career development initiative? Dan Johnson, performance consultant with Performance Mastery and CIASTD President-elect, posed this question to participants at the Fall Forum on November 8. Participants developed a lengthy list of benefits including better morale and more loyalty to the company. But the bottom line? Well, it is the bottom line. Johnson discussed how an internal career development system for an organization can decrease cost associated with turnover and loss of talent.

Johnson provided a model for a successful career development initiative based on the career center he established as Director of Performance Improvement for American United Life Insurance Company. The model features a three-step approach: “look inward,” “look outward,” “look forward.” The first component of the model focuses on supporting employees in discovering their skills, values, career anchors, etc. The second aspect involves identifying appropriate career opportunities within the organization. The third aspect of the model focuses on helping employees create career development plans that align their goals with the needs of the organization. Johnson discussed each aspect of the model and gave concrete examples of how each component is implemented at AUL.

To illustrate one exercise used to help employees “look inward,” Johnson asked participants to draw a career line to identify their top two career anchors. A career anchor, Johnson explained, is a motivating force that influences career decisions. The concept is based on the work of Dr. Edgar Schein who identified eight basic career anchors such as security and stability, pure challenge, and life-style integration. Participants experienced first-hand the value of such an exercise.

In addition, Johnson shared several techniques for building a strong career development initiative within an organization. He emphasized three key points: 1) Get buy-in from senior management, 2) have a point of contact within the organization to oversee the initiative and 3) measure and report. Johnson highlighted the importance of studying turnover costs and identifying employees who say they would have left the company had they not participated in a career development intervention. He shared a written testimonial from an AUL employee (with permission) as one example of documentation of retained talent.

In closing, Johnson summarized lessons learned through his experience establishing an internal career development initiative. He emphasized the importance of speaking senior management’s language. Focus on talent management and retention, reduced costs, and measurement. This, says Johnson, is what builds a compelling case for career development within the organization. Johnson also discussed the importance of housing the career development operation away from the human resources office so that it is viewed by employees as a “safe place” to explore career issues. This is essential to encourage employee participation. Finally, Johnson cautioned that a career development initiative must have a dedicated resource to oversee the initiative and to ensure that the program is integrated with HR and the organization’s strategies for recruiting and employee relations. According to Johnson, “This position does not need to be a full-time position, nor does it need to have career development in its title.”

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Start The New Year Off Right!
"Human Performance In The Workplace"

Its a great time to think about upgrading your professional skills, increasing your own personal competitive advantage and your ability to contribute to your current company or perhaps a future employer. What better way to do so than by expanding your horizons to learn more about the world of performance improvement? CIASTD and IUPUI would like to help you fulfill that professional development New Year's resolution! The introductory class in the ASTD Certificate Program "Human Performance In The Workplace" will begin soon. See the details below ... call now for enrollment as spaces are limited!

"Human Performance In The Workplace"
Course Dates January 31, February 7 and 28, 2003
Location Community Life and Learning Center. 515 E. Main St., Carmel, Indiana
(across the street from Carmel H.S.)
Time 8:30 am - 4:30 pm
Cost $860 for CIASTD members. Cost includes all books, course materials and lunch.
Non-CIASTD members
pay a one-time extra charge of $90 for chapter membership.
To Enroll Call Ron Lindle, Associate Director, Continuing Studies, Non Credit Division at IUPUI, (317) 274-5045

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Trainer's Tips
Trainer's Tips— on Breaks!
By Kathleen Robins,
CIASTD newsletter committee

Children as learners have the attention span of their age plus two years! Are we as adults much different? Probably not. So we need to pay attention as we structure our training programs. Allow 15 to 20 minutes for a learning module, and then switch activities so the learning can be absorbed—and you will have a happy, alert class! Enjoy—

Do you have a training tip that you would like to share with our readers? If so, send it to Kathleen M. Robbins at kmr@indy.net.

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New Members
In each issue of The Facilitator, we list members that have joined or rejoined CIASTD since the previous issue. Since the last issue of The Facilitator, we have signed 10 new members. To see a list of the new members, click here. If you are a member of CIASTD, and would like access to the complete membership list, visit our site at www.CIASTD.org.

December 16, 2002: Volunteer Opportunity

Professional associations, businesses and non-profit organizations are needed to provide volunteers for free tax preparation sites throughout Marion County during tax season. The Indianapolis A$$et Building Coalition is sponsoring free tax preparation for families eligible for the Earned Income Tax Credit. Three hundred volunteers are needed for tax preparation and support positions at the sites. Training is provided and scheduling is flexible. Help moderate and low-income working families receive all the credits they deserve and bring an estimated $22 million into our local economy.

Call Lora Johnson or Allison Luthe at Community Solutions, Inc. 317-423-1770 for more information about how you or your organization can volunteer to spread the word about the Earned Income Tax Credit.

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